As LED displays become increasingly widespread, the emergence of outdoor 3D LED displays has taken outdoor advertising to a new level. The visual effect is more impactful and aesthetic compared to traditional LED displays. So how are outdoor 3D LED displays realized?
What is an Outdoor 3D LED Display?
Macmile's outdoor 3D LED displays mainly feature a screen body design with angled corners (including right angles and curved corners). Coupled with 3D video content, it allows viewers to appreciate realistic 3D images. It is installed outdoors, similar to traditional LED displays, usually on building facades. It attracts potential customers passing by to stop and watch 3D brand stories or product details, leaving a lasting impression.
How Does an Outdoor 3D LED Display Work?
How is this immersive 3D visual display produced without the aid of 3D glasses? Outdoor 3D LED displays actually combine 3D digital display technology with traditional flexible LED display to produce 3D images. People can appreciate 3D images or videos because the images displayed on the outdoor 3D LED display have different depths, creating a visual illusion that makes the eyes perceive the 2D images as 3D images.
Technical Requirements for Outdoor 3D LED Displays
Compared to traditional LED screens, Macmile's outdoor 3D LED displays have high requirements for both software and hardware configurations to present the best 3D display effect.
In terms of hardware, traditional flat LED displays find it difficult to present a 3D effect because the rendered image cannot create a parallax effect by reaching the left and right eyes through an optical structure. Therefore, 3D LED displays require flexible LED screens that can be installed at 90° angles or curves. Moreover, 3D display technology places more emphasis on image details. To achieve better display results, display hardware needs to achieve better contrast and HDR high dynamic range. Hence, outdoor LED screens used for 3D display technology should have high brightness and a high refresh rate.
Here, LED display manufacturers use a special black module for outdoor 3D LED screen solutions to avoid screen body reflection in black areas affecting the 3D effect. Additionally, they feature a 3840 high refresh rate to ensure the screen does not flicker and there is no jitter during shooting. On the software side, outdoor 3D advertising LED displays should support high-definition, high color depth video encoding and adapt to various video import playback software.
The Advantages of Outdoor 3D LED Displays
As outdoor 3D LED displays become more commercially viable than traditional outdoor advertising screens in the future, both consumers and brands are paying more attention to this type of creative LED screen. 3D outdoor advertising displays present more realistic and convincing 3D images than 2D because they are larger in size, have a higher pixel density, and lack physical elements on the edge that make images look unrealistic. Therefore, Macmile's outdoor 3D LED displays can make your brand image and product presentation come alive.
